In the second quarter of 2017, the amount of Internet purchases increased by 11% to 19.5 billion euros, according to the federation of e-commerce enterprises. "E-commerce continues to be democratized," said Jamila Yahia-Messaoud, director of the Ad'hoc department of Médiamétrie, on the occasion of the presentation on Fevad (the professional…
On the Internet, a troll is someone who talks about a controversial subject and provokes strong reactions and endless discussions. They are everywhere on the Internet. They post aggressive comments that we see every day. Now we are used to such gratuitous violence on social networks. At the beginning figures…
Ce terme a été mis en avant pour la première fois lors du Sommet Mondial sur la Société de l’Information (SMSI) en 2003, à l’initiative de l’UIT (Union International des Télécommunications) et de l’ONU (Organisation des Nations Unies). L’objectif de ces sommets est de créer une société de l’Information inclusive,…
In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…
Starting from the fact that nobody (or almost) clicks on a promotional banner and most Internet users are zapping or blocking online advertisements, agencies and brands have sought - and found - a more appropriate advertising format for the era of non-intrusive editorial marketing. Code name: "native advertising". Focus on…
De plus en plus de touristes chinois, en particulier ceux de la classe moyenne qui ont le pouvoir de dépenser, sont plus réticents à voyager en groupe. Ainsi de nombreuses agences de voyage s’inquiètent. Trois problèmes majeurs existent sur le marché des voyages organisés en groupe: L'homogénéité du produit; La…
You have just done a search on the web. You have sailed on a travel site, selling toys for children, fashion etc ... What is not surprising to see on all other sites now viewed small inserts presenting the products seen or other similar. Sometimes you will even receive emails…