In today's digital world, e-commerce is growing faster than ever. A big part of this growth is thanks to voice recognition technology. Now, with more smart speakers and voice-activated gadgets around, how people shop is changing. This tech is becoming a big deal in online shopping, making it easier for…
In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…
The main purpose of the General Terms and Conditions of Sale (GTS) is to inform the consumer about his rights regarding the terms and conditions of its online purchases. The general conditions of sale of a website are specific to the e-commerce platform. Many mentions are personalized according to the…
Alors que le nombre de “mobinautes” est passé de 51 à 66 pour cent de la population mondiale entre 2016 et 2017, plus de 80 pour cent des entreprises ont investi dans une application mobile pour proposer leurs services. Cependant, les utilisateurs se servent de plus en plus des messageries instantanées. Les marques l’ont bien compris puisqu’elles sont de plus en plus présentes sur ces nouveaux carrefours d’audience : le modèle de messagerie en tant que plateforme de service, ou « Messenging as a Platform » (MaaP), est déjà bien installé en Chine et commence à s’étendre en Occident.
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The era of omnichannel marketing is now launched for many physical merchants—and even pure players, as Amazon has opened physical stores. Digital opens new horizons for brands, restaurants and even SMEs to create innovative customer experience and become data-driven efficient. Brick-and-mortar are shrinking, but they are still struggling. (suite…)