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Limits of content marketing – a trend toward “faster, higher, more extreme”? Health and social protection in extreme sports represent risks that brands need to consider.
Digital divide / Droit / Droit à la vie privée / Droit du travail / Droit du travail et réglementation / health / Health data / Marketing

Health Risk: High-Performance Athletes as an Economic Variable in the Lifestyle and Sports Industry

An increasing number of companies are progressively investing capital in the outdoor, lifestyle, sports drink, and event marketing sectors. Leading market players in the energy industry such as Red Bull and Monster Energy, as well as major outdoor and sporting goods manufacturers like Adidas (Adidas Terrex), Nike, Mammut, Salewa, and…

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10/04/2026