The rapid growth of mobile devices and the good Internet penetration rate have driven many brands of retail and electronic commerce to adopt strategies based on mobile. Indeed, it is not possible to use your laptop/desktop everywhere you go, but it is always possible to use easily your mobile devices…
Le métavers est une réalité virtuelle constituée d'informations numériques. C'est une nouvelle façon pour les gens d'interagir les uns avec les autres et avec le monde. Dans cet article, nous expliquerons comment l'avenir du retail sera façonné par la réalité virtuelle et comment le metavers peut être utilisé pour améliorer…
Burberry’s Social Retail Store in Shenzhen, China: the first of its kind It is impossible to name a brand that is not present on social networks today. All brands have understood the challenge of social networks. From Facebook to TikTok, through Instagram, social networks are used according to the strategies…
La toute première Exposition internationale d’Importation en Chine ouvrira ses portes à Shanghai. Le groupe de commerce électronique Alibaba participera à cet événement. En tant que supermarché physique version Alibaba, HEMA Fresh qui dispose d'une surface de plus de 3000 m2 est ouvert au public dans le centre d’exposition depuis…
The impact of the Internet on E-Commerce The Internet and e-commerce will never be independent but combining them as a tool which leads the transformation and innovation in traditionals industries. More and more businesses will use the Internet for e-commerce, Internet will be fully integrated into the operation and management…
Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. And AI has been in our life for long time, for example, Google's search engine, Apple's voice assistant, Amazon's personalized shopping recommendation…The retail industry and the e-commerce also used…
In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…