How social trade and customer experience have transformed the retail industry

In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…

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Le nouveau retail

Le fondateur de groupe Alibaba, Jack Ma, a créé un concept de nouveau retail en octobre 2016. Il a dit que "Pure e-commerce "will be reduced to a traditional business and replaces by the concept of New Retail―the integration of online, offline, logistics and data across a single value chain".…

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