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From SixDegrees to Metaverse: the (r)evolution of social media

(Image source) Once upon a time, social networks were just a way of connecting with family, friends and co-workers online. But with the frenetic evolution of the Internet and technology in general, the paradigm of social media has changed drastically over time and is currently setting the tone for future…

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The Importance of Digital Market Research

Around 3 billion people use social media sites like Twitter, Facebook or Reddit, their online activities add up to an immense data pool which is often times left unused. In a world where people feel at ease to share their thoughts and comments via social media accounts, companies should use…

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Social Medias are becoming Marketplaces and changing M-commerce.

  After deciding to add a payment option available through Messenger and WhatsApp, Facebook has added a new feature to Instagram : let users make purchases directly using the mobile app. But it’s not the only social media to do so, Snapchat has now extended shopping actions to its famous…

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How social trade and customer experience have transformed the retail industry

In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…

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The great marketing of Mikado Stick

The brand Mikado created a great buzz in 2015 with the promotion of Mikado Stick. This product is simply a Mikado without chocolate (while if a customer buys Mikado this is actually for the chocolate). With this advertising campaign, the company clearly created a big buzz out of a bad…

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Le phénomène de l’avocado toast

Durant la World Wide Web de 2016, des chercheurs ont démontré que les réseaux sociaux permettaient de constater une uniformisation des modes de vie et des modes de consommation et d'anticiper les phénomènes de gentrification. Grâce aux réseaux sociaux, on peut s'enquérir des tendances actuelles et constater que les modes de consommation, les…

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