accessibilité / achat en ligne / Actualité / Avis de consommateurs / B2C / consumers / E-commerce / expérience utilisateur / Retail / Shopping experience / Social Selling

How social trade and customer experience have transformed the retail industry

In its last years, the retail trade has undergone many changes, notably among consumers. Indeed, the development of new technologies has radically changed the expectations of consumers and also revealed their level of demand. Today, retailers believe that the use of social trade brings a genuine community dimension to the…

Commentaires fermés sur How social trade and customer experience have transformed the retail industry
28/09/2017
achat en ligne / Air-France / Alibaba / Alibaba Group / AliExpress / Asia / B2C / consumers / E-commerce

Alibaba has expanded its business in France

In France, compared to the well-known US rival Amazon, Alibaba lacks the visibility in the French public. But now, Alibaba strengthens their own advantages on the one hand, while preparing to take action. China's electricity giants Alibaba is currently testing the speed of delivery to French customers in France. Specifically,…

Commentaires fermés sur Alibaba has expanded its business in France
27/09/2017
E-commerce / E-marketing / Général

Native Ads: reinvented advertising

Starting from the fact that nobody (or almost) clicks on a promotional banner and most Internet users are zapping or blocking online advertisements, agencies and brands have sought - and found - a more appropriate advertising format for the era of non-intrusive editorial marketing. Code name: "native advertising". Focus on…

Commentaires fermés sur Native Ads: reinvented advertising
25/09/2017
achat en ligne / B2C / Digital economy / E-commerce / Marketing / Stratégie / webmarketing

How to start your e-business in dropshipping ?

You want to start an e-commerce without investing in a stock? You might be interested in dropshipping. This mode of distribution consists in selling products of a supplier and letting him deliver the buyers directly. The business model of dropshiping The principle is simple, you expose on your site a…

Commentaires fermés sur How to start your e-business in dropshipping ?
22/09/2017
Actualité / app / Big Data / Digital economy / E-actualité / E-commerce / Général / linkedln

Find a mentor for you, LinkedIn is testing a new feature

Linkedin is currently testing a new feature that links potential mentors to young graduates in the same sector or the same company. “Think of it as a new form of mentorship that’s virtual, lightweight, and that fits today’s changing workplace,” says Suzi Owens, Group Manager of Consumer Products, Corporate Communications…

Commentaires fermés sur Find a mentor for you, LinkedIn is testing a new feature
19/09/2017
Application mobile / E-commerce / Général / Mobile / réglementation

L'encadrement de la gestion du consentement pour les push notifications

Les push notifications sont des messages d'alertes reçus via une application, s'affichant sur l'écran des mobiles des utilisateurs. Etant de plus en plus utilisées dans le cadre de la promotion des produits biens ou services, nous pouvons nous interroger sur le régime juridique qui leur est applicable. La question de…

Commentaires fermés sur L'encadrement de la gestion du consentement pour les push notifications
15/09/2017
E-commerce / Economie Numérique / Europe / Général

Le E-commerce en Europe devrait valoir environ 602 milliards d'euros fin 2017

Le commerce électronique en Europe augmente de façon exponentielle, surtout dans les pays du sud. L'industrie de la vente au détail en ligne en Europe devrait valoir environ 602 milliards d'euros à la fin de l'année 2017, ce qui signifie que l'e-commerce en Europe augmentera de 14 % par rapport…

Commentaires fermés sur Le E-commerce en Europe devrait valoir environ 602 milliards d'euros fin 2017
13/09/2017