For years, digital marketers had access to an enormous amount of information.They could follow users across websites, analyse their browsing habits, show them personalised advertisements and measure almost every interaction.More data. Better targeting. More sales. But there was one problem. Much of this information did not come directly from the…
Quand la CNIL convoque les meilleurs chercheurs du monde pour parler de nous — de nos données, de nos peurs, de nos droits. Retour sur une journée qui aurait dû faire beaucoup plus de bruit. Il y a des événements qui passent sous les radars du grand public alors qu'ils…
On the 22nd of May 2023, The Irish Data Protection Authority known as the DPC sanctioned Meta for an amount of 1.2 billion euros. Let’s see why. The context Since the 1st of August 2016, it has been possible to transfer personal data between the EU and the US thanks…
Harvesting data and selling profiles : the shadowy world of Data Brokers Acxiom, Experian, Epsilon, CoreLogic, Datalogix and PeekYou, those are companies whose names are vastly unknown to the general population. But for those companies, the general population has very little secrets. They are called data or information brokers, and…
Fingerprinting, a frightening new tool of targeted advertising Once the flagship technology of targeted advertising, third-party cookies are disappearing. The targeted advertising industry is now turning to more sophisticated techniques, most notably fingerprinting. Metadata, a new fuel for targeted advertising “Fingerprinting” is a technique used to uniquely identify…
What is the one-stop shop? The General Data Protection Regulation (GDPR) has set up a procedure to organize and harmonize the cooperation of the different European protection authorities in cases of cross-border data processing. The mechanism only concerns cross-border processing as defined in Article 4.23 of the GDPR. That is:…
After almost two year of negotiations, the EU and US finally announced to have agreed in principle on a new Trans-Atlantic Data Privacy Framework. Yet beyond the grand political declaration, this new framework's legal resilience has yet to be tested. I. The post-Schrems II situation As a reminder, in…