China is taking a nationalist position on technology with its own PC and mobile OS. The principal goal: decrease China’s dependence on US software companies
China may well be one of the fastest growing economies in the world it does not make it any less enigmatic. Undisputed queen of the copy, and even intellectual property theft through all kinds of cyber-shenanigans, it nevertheless seeks to promote an initiative on home technology. (suite…)
Design et technologie en un
On vit dans un monde numérique et hyperconnecté. Le contenu dématérialisé règne notre quotidien. Une seule machine est capable à rassembler tous les témoignages de notre vie – les photos, les documents, la musique, etc. Après une décennie de dématérialisation de la plupart de nos rapports, une start-up française s’est donnée la mission de réinventer et de donner une nouvelle sensibilité à nos contenus virtuels. https://www.indiegogo.com/projects/qleek-your-digital-life-in-the-real-world#gallery (suite…)
It’s finally official, after several rumours about Twitch’s acquisition, the popular live-streaming website will be part of the ever-growing list of companies swallowed by industry giants. However rumours were wrong about which company was going to seal the deal.
Photo via gamespot.com
In a way, the rumours made sense, Twitch’s video-based content fits nicely with Youtube’s business. But in the end, and despite Youtube’s effort, Amazon will buy all remaining shares of Twitch which amount to about $970 million in cash. (suite…)
Since the beginning of internet, many ways have been found in order to incite net users to buy online. But recently, a new method has appeared: retargeting. (suite…)
This might seem like the title of the next big hit spy novel. Unfortunately, it is not. Three major UK stores are testing beacon technology installed in mannequins. This has for its main purpose to give nearby customers information on what the mannequin is wearing but also gives the shop information on the customers.
VMBeacon technology used in the mannequins comes from Iconeme, a tech and design company. The app developed will alert users who are near the mannequin (at least 50 m) via Bluetooth what clothes are on offer or what the mannequin is wearing. (suite…)
Cross-channel and cross-device illustrates the phenomenon of different connected selling techniques. Customers and consumers use many devices and channels to buy one or several products. Companies must pay a little more attention to meet the client’s requirements, like informations or advices before buying. So, take stock of the situation. Source : http://www.thesearchagents.com/2013/03/hpaid-optimizing-your-cross-channel-paid-media-campaigns/ Cross-channel and cross-device in customer relationship management
Cross-channel aims at mixing different sales channels so as to buy a same product for example. There are several channels like drives, connected stores, web sites, social networks or shops… Indeed, customers can inquire about product at a point of sale to buy it online. Then, they can modify it thanks to interactive terminals. Finally, customers validate the purchase on bar code thanks to an application for smartphones. Companies want to satisfy their customers, that’s why they tend to use all channels to improve their canvass. Not only firms use web-to-store, like click & collect, pick-up in store, productor locator, but also other methods like web-in-store, store-to-web, SoLoMo … (suite…)
The 2014 summer sales are closed and it’s time to take stock of these sales. There were more french consumers than the previous year but they reduced their spending in stores and on Internet. Nevertheless, e-commerce profits from theses sales thanks to an increase in online business dealings. It managed…
Commentaires fermés sur Positive online summer sales 2014 in France
