Données personnelles / E-actualité / E-commerce

UK shops will soon be using mannequins to spy on you

This might seem like the title of the next big hit spy novel. Unfortunately, it is not. Three  major UK stores are testing beacon technology installed in mannequins. This has for its main purpose to give nearby customers information on what the mannequin is wearing but also gives the shop information on the customers.
screenshot-www iconeme com 2014-09-02 17-30-08
VMBeacon technology used in the mannequins comes from Iconeme, a tech and design company. The app developed will alert users who are near the mannequin (at least 50 m) via Bluetooth what clothes are on offer or what the mannequin is wearing. (suite…)

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09/09/2014
E-actualité / E-commerce / International / M-commerce

Focus about cross-channel and cross-device

Cross-channel and cross-device illustrates the phenomenon of different connected selling techniques. Customers and consumers use many devices and channels to buy one or several products. Companies must pay a little more attention to meet the client’s requirements, like informations or advices before buying. So, take stock of the situation.

Source : http://www.thesearchagents.com/2013/03/hpaid-optimizing-your-cross-channel-paid-media-campaigns/
Source : http://www.thesearchagents.com/2013/03/hpaid-optimizing-your-cross-channel-paid-media-campaigns/

Cross-channel and cross-device in customer relationship management
Cross-channel aims at mixing different sales channels so as to buy a same product for example. There are several channels like drives, connected stores, web sites, social networks or shops… Indeed, customers can inquire about product at a point of sale to buy it online. Then, they can modify it thanks to interactive terminals. Finally, customers validate the purchase on bar code thanks to an application for smartphones. Companies want to satisfy their customers, that’s why they tend to use all channels to improve their canvass. Not only firms use web-to-store, like click & collect, pick-up in store, productor locator, but also other methods like web-in-store, store-to-web, SoLoMo … (suite…)

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05/09/2014
E-actualité / E-commerce / International

Positive online summer sales 2014 in France

The 2014 summer sales are closed and it’s time to take stock of these sales. There were more french consumers than the previous year but they reduced their spending in stores and on Internet. Nevertheless, e-commerce profits from theses sales thanks to an increase in online business dealings. It managed…

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04/09/2014
E-actualité / International / M-Tourisme / Réseaux et télécoms

Free Wi-Fi in "Roissybus"

Since August 4th, passengers of « Roissybus » linking the city of Paris and the airport of « Roissy-Charles-de-Gaulle » get free Wi-Fi network. It will be experienced until February 2015 thanks to a partnership concluded by R.A.T.P. and Orange.

Source : http://www.lemondeinformatique.fr

A test justified by different reasons…
R.A.T.P. makes its free Wi-Fi buses available for tourists. Practised for 6 months, this service must contribute tourists to check some news on Internet for their holidays in Paris without waiting to be in the departure lounge or in their hotel. Indeed, they profit from a free connexion for thirty minutes during the road linking the station « Paris Opera » to the airport of « Roissy-Charles-de-Gaulle » and vice versa. It corresponds to the half time used to cover this distance. In addition to this, this service is offered by the advertising board called « Média Transports » in R.A.T.P. If the test of this service will be conclusive, its financing will be permanent thanks to advertising. (suite…)

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03/09/2014
E-actualité / e-learning / International

Situation about e-learning in the world

The concept of e-learning is gradually changing by development of Information Technology and Communication (I.T.C.). Nevertheless, it’s interesting to see how and where e-learning is used by different actors in the world.

Source : http://janetclarey.com
Source : http://janetclarey.com

New tools and new methods in e-learning
E-learning allows companies to optimize their costs (accommodation expenses, travel expenses, logistics expenses). E-learning aims at tracking the biggest number of colleagues according to their level thanks to online tutoring (synchronous and asynchronous learning). It can adjust to professional or geographical mobility of people thanks to new tools and new methods in order to have better flexibility and more autonomy. (suite…)

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02/09/2014
E-actualité / Moteur de recherche / Technologie

Etat des lieux des principaux moteurs de recherche en 2014

Chaque internaute peut utiliser Internet pour effectuer certaines recherches en ligne. Afin d’obtenir les meilleures réponses à ses questions, l’internaute pourra choisir différents types de sites web. Il peut s’agir des médias sociaux, ou bien des sites web d’informations et d’opinions. Les moteurs de recherche sont aussi très utilisés par l’internaute dans le monde entier. Cependant, tous n’ont pas la réussite de Google qui reste le moteur de recherche le plus utilisé dans le monde. Faisons le point.

Source : http://blog.resoneo.com/2014/07/carte-utilisation-moteurs-recherche-monde/#comments

Des critères de satisfaction pris en compte… (suite…)

1 commentaire
31/08/2014
E-actualité / Général

Les revenus de publicité sociale devraient croître de 31% en 2014

Avec beaucoup de réseaux sociaux en maturation au cours des deux dernières années et qui investissent dans les plates-formes de publicité, il est naturel de voir augmenter d’année en année les revenus publicitaires. Mais avec des réseaux comme Tumblr et Instagram qui rejoignaient le jeu de la publicité fin 2013, l’espace social est fixé pour une forte croissance en 2014.
La firme de recherche en marketing eMarketer a publié récemment le chiffre d’affaire généré en 2012 et 2013, tout en offrant des projections pour 2014 et 2015. Les données s’étendent sur LinkedIn, Twitter, Facebook, Social Gaming et «Autres». La catégorie «Autres» prend en compte les réseaux sociaux plus petits. (suite…)

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25/08/2014