Blog Economie Numérique - E-commerce jobs: what opportunities for young graduates?

When people talk about e-commerce, they often think first about online shopping. Buying clothes, comparing prices, ordering food, booking a service or tracking a parcel has become normal for many consumers. It is quick, simple and sometimes even automatic. But behind this simple experience, there are many people working to make the website, the delivery, the customer service and the whole digital journey function properly.

This is why e-commerce can be an interesting field for young graduates. It is not only a sector for developers or very technical profiles. It also needs people who understand customers, products, communication, data, logistics and legal rules. For students coming from a Master’s degree in AES E-commerce, this can open several professional paths.

Today, e-commerce is not something new anymore. Most people have already bought clothes, booked a service or compared prices online. This habit is also visible in the figures: in France, Fevad reported €196.4 billion in online sales in 2025, with 3.2 billion transactions. Eurostat also indicated that 78% of internet users in the European Union bought something online in 2025. So, e-commerce is no longer just an option for companies. It has become part of the way people consume, which means that businesses need people who understand how online sales work, but also how customers behave.

What is interesting is that the jobs linked to e-commerce are quite diverse. Some are technical, such as data analyst, developer or cybersecurity specialist. But many others are more mixed. A company may need an e-commerce assistant, a CRM officer, a junior digital project manager, an e-merchandiser, a marketplace manager, a traffic manager, a content manager or a logistics coordinator. These jobs are not always well known, but they are essential in everyday online business.

For example, a product page may seem simple from the outside. In reality, several issues can be involved: the quality of the description, the photos, the price, the SEO, the delivery information, the return policy and even consumer law. A mistake in one of these elements can affect the customer experience. This is where a profile with both business and digital knowledge can be useful.

A student from an AES E-commerce background may not be an expert in only one specific area. But this can also be a strength. In e-commerce, many projects require people who are able to understand several subjects at the same time. Marketing, logistics, customer service, legal teams and digital teams often have to work together. Someone who understands the basics of each area can help make the link between them.

Recruitment trends also confirm that there are opportunities. In 2026, France Travail highlighted the importance of young workers in digital professions. Fevad also stated that e-commerce websites represented 212,000 jobs in 2024, with many companies still planning to recruit in 2025. The needs are not only in coding. They also concern CRM, UX/UI, data analysis, e-merchandising and digital project management.

The legal aspect has also become more important. The GDPR requires companies to be careful with personal data. The Digital Services Act asks large platforms to be more transparent. The AI Act is starting to regulate some uses of artificial intelligence. Consumer law also remains important, especially for product information, delivery times, online reviews and misleading commercial practices. These rules may seem very legal at first, but they also affect marketing, product and customer service teams.

Artificial intelligence is also changing the sector. It can help write product descriptions, personalise recommendations, analyse customer behaviour or automate some tasks. But it does not remove the need for human judgment. Someone still has to check whether the information is clear, whether the data makes sense and whether the tool is really useful for the customer. For a young graduate, knowing how to use AI without relying on it blindly can therefore become a valuable skill.

Of course, e-commerce should not be presented as an easy sector where everyone immediately finds a job. Some positions, especially in digital marketing, attract many candidates. A first experience can help, even if it is not a long one. It may come from an internship, a work-study placement, a university project or simply from having used a few digital tools in a practical way. In this sector, small experiences can already say a lot about a candidate’s ability to adapt.

What matters is not necessarily to master every platform or software. A young graduate who has already updated a product page, followed the results of an online campaign or used a CRM tool has something concrete to talk about during an interview. It shows that they are not only interested in e-commerce in theory, but that they have already understood some of its daily tasks.

It is also important not to think only about big platforms such as Amazon, Zalando or Cdiscount. Many opportunities can be found in smaller companies, traditional brands that are developing their online shop, digital agencies, logistics providers or B2B companies. These structures may offer less visible positions, but they can be very useful for gaining experience and discovering how e-commerce works from the inside.

This is probably what makes the sector interesting for young graduates. There is not only one way to enter it. Some people may start with marketing, others with customer service, logistics, content, data or project coordination. E-commerce is demanding because it changes quickly, but it also gives young professionals the possibility to build their path gradually, according to their skills and interests.

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