L'impact du nouvel algorithme de Facebook

  Tout le monde souhaite que ses publications Facebook obtiennent le maximum de visibilité, autant une personne lambda qu’une entreprise. Cependant pour ces dernières, les règles du jeu sont en train d’évoluer et pas forcément dans le bon sens. En effet, même si les algorithmes de Facebook sont tenus secret…

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IS JUMIA THE “AMAZON OF AFRICA"?

Founded in 2012 in Nigeria, JUMIA is a Marketplace created by AFRICA INTERNET GROUP, a Nigerian group owned by Milicom, MTN and the German giant Rocket Internet. JUMIA experienced rapid growth, expanding its operations over twenty African countries and in several specialities in addition to its Generalist Marketplace: jumia food,…

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Les stories : une opportunité de communication pour les marques

  Instagram et Snapchat cumulent, à eux deux, plus de 673 millions d’utilisateurs actifs par jour. Lancées par Snapchat, il y a 4 ans, les stories permettent le partage éphémère de photos ou vidéos, d’une durée maximum de 5 à 15 secondes. Cette pratique a conquis plus de 200 millions…

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Chatbots: the future of marketing

In just a few years, chatbots have become the indispensable tool for companies to strengthen the bond with their customers and to attract new ones. Chatbots are everywhere; from customer service to virtual recruitment assistants. Now, they are part of our daily lives. What is a chatbot? It is a computer…

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How the Big data is changing from the predictive model to the prescriptive

The past years, Big Data has grown considerably in volume. A fact literally due to the growth of connected devices owned by individuals.  A real headache for companies that must learn to analyze this data whose optimization is now turning to the prescriptive model, a new advance in the commercial opportunities of…

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Smart restaurant will change your life.

Recently, an intelligent noodle vending machine appears in Shanghai, China. Although this smart machine is still in the testing phase, a widespread concern has already focused on it. Compared with the common beverage vending machine, the noodle vending machine has the similar shape but larger size. During the lunchtime, it…

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