GDPR Washing: when companies misrepresent GDPR compliance

Compliance with the EU General Data Protection Regulation (GDPR) has become a critical issue for businesses in the digital age. GDPR aims to safeguard the privacy of European citizens by regulating how companies handle their personal data. However, a concerning phenomenon is gaining momentum: "GDPR Washing." Indeed, companies claim to…

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“Une longueur d’avance en matière de conformité des données : Lusha se met en conformité totale avec le GDPR et améliore les mesures de protection de la vie privée”

Lusha est une entreprise américaine connue pour avoir développé une extension de navigateur web, qui fournit à ses clients les coordonnées professionnelles des personnes dont ils consultent les profils sur des plateformes telles que LinkedIn et Salesforce.  La plateforme d'intelligence B2B a récemment annoncé sa conformité totale avec le règlement…

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The Paramount Significance of Data Privacy in the Digital Economy

In the rapidly evolving landscape of the digital economy, data has emerged as a new currency. With the surge of technological advancements and the proliferation of online services, personal information has become a valuable commodity that fuels innovation, informs decision-making, and drives business growth. However, amid this data-driven transformation, the…

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Trust in the digital era : don’t turn your blind eye to it!

Eight out of ten customers won’t interact with companies they don’t trust. Today’s quick-paced digital environment has made trust the foundation of successful companies. Consumers today place a high value on digital trust, from data privacy and protection to cybersecurity and ethical AI. Building and maintaining this trust is crucial for exceeding customer expectations, as well as holding the key to corporate expansion. How therefore can businesses gain the confidence of their clients and establish themselves as leaders in the digital space?

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