How Neuroscience is Used to Influence The Buying Decision

Marketers have always been looking for ways to understand customers' behaviors and to turn them into business opportunities. One way to do so is neuroscience which is a revolutionary approach for businesses to understand the human drivers and emotional responses. In this article, we discover how neuroscience and neuromarketing are…

0 commentaire

Tchéquie et la nouvelle réglementation européenne : Une progression lente vers application de DSA

La République tchèque a toujours été particulière en ce qui concerne la transposition et l'application des normes européennes. Le Digital Services Act, qui vise de manière exhaustive le secteur des services numériques au sein de l'UE, a pour objectif d'assurer le bon fonctionnement du marché unique, de maintenir un environnement…

0 commentaire

Technology and autism: Innovations in Communication for Non-Verbal Individuals

Autism Spectrum Disorder (ASD) has a very broad spectrum that means that not every single person diagnosed is the same, but they’re actually single in different ways, and contrary to popular belief, non-verbal individuals are not actually diagnosed as such. Instead, it is a designation given to a subset of…

0 commentaire