Baby Back Home : An app that could make the world a little better
Recently, JWT China developed, in coordination with the association Baby Back Home, an app meant to help parents find their kidnapped or lost children.
Each year 20.000 kids are abducted in China. They are sold into slave labor and prostitution, or end up begging in the streets. In a huge country like China with over 1.4 billion people it is nearly impossible to find all these missing children.
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