Recently, JWT China developed, in coordination with the association Baby Back Home, an app meant to help parents find their kidnapped or lost children.

Source: http://mdelmas.net/

Each year 20.000 kids are abducted in China. They are sold into slave labor and prostitution, or end up begging in the streets. In a huge country like China with over 1.4 billion people it is nearly impossible to find all these missing children.

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