How TikTok and Instagram are reshaping online purchasing behaviours ? Online shopping used to begin with a search bar. Today, it increasingly begins with a scroll. On TikTok and Instagram, the route from desire to purchase is no longer linear: people discover a product in a video, watch someone test…
In just a few years, TikTok has established itself as one of the most influential platforms in the world. Initially focused on entertainment, it is now at the heart of brand marketing strategies. With the launch of TikTok Shop, the platform has taken a decisive step toward social commerce, a…
TikTok Shop, which was officially launched in France on March 31, 2025, represents a significant step forward in the development of e-commerce and social commerce. Already present in countries such as the United Kingdom, the United States and parts of Asia, this feature offers users the possibility of finding and…