In 2004, Patrick Le Lay, then CEO of TF1, declared: “There are many ways to talk about television. But from a business perspective, let’s be realistic: fundamentally, TF1’s job is to help Coca-Cola, for example, sell its product. For an advertising message to be perceived, the viewer’s brain must be…
TikTok Shop, which was officially launched in France on March 31, 2025, represents a significant step forward in the development of e-commerce and social commerce. Already present in countries such as the United Kingdom, the United States and parts of Asia, this feature offers users the possibility of finding and…
The infamous Tiktok, an application created and operated by the Chinese company ByteDance, has become one of the most used social networks in the world. Many feared that European citizens’ personal data would not be effectively protected. This was, unfortunately, recently officially confirmed. Elaine Fox, Tiktok’s Head of privacy for…