Advertising / artificial intelligence / Google / Google AdSense / IA / Intelligence artificielle / Machine learning

Google’s advertising agency launches automated announcements

AdSense is Google’s advertising agency. It is going to put into place advertisements on different websites or YouTube videos. This agency allows the website editor to manually insert his advertising banners.  However, Google is asking the respect of its guidelines and their advice on a coalition for better ads. At…

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25/04/2018
Actualité / Amende / Android / Application mobile / Commission européenne / Economie Numérique / Egalité de traitement / Google / Internet / Moteur de recherche / numérique / Position dominante sur le marché / Smartphone

La nouvelle commissaire européenne à la concurrence, Margrethe Vestager, sanctionne Google d’une amende record.

Le 27 juin 2017, la Commission européenne a infligé une amende record de 2,42 milliards d’euros à Google. En effet, si l’enquête de l’UE contre Google avait débuté en novembre 2010, c’est avec l’arrivée de Margrethe Vestager, la nouvelle commissaire européenne à la concurrence depuis novembre 2014, que l’UE s’attaque véritablement…

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03/10/2017
E-marketing / Général

The discovery of Google AdSense

Nowadays Google AdSense is considered one of the most powerful online advertising networks. With a more and more effective use, Google AdSense gives to everybody an easy way to earn money with his Website. Nevertheless this opportunity has a cost. Indeed, to obtain these services, the user has to consent many compromising…
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The discovery of Google AdSense will allow a important and quick return on investment for his Website. Who has never seen an online advertisement saying ‘’I earn a second wage with AdSense’’? The interested blogger will try this monetization because its creation and validation can be initiated easily and quickly. Every attempt has been made to reassure the user thanks to conciliatory marketing and communication. Google AdSense proposes many technical, business and marketing solutions on several platforms (blog, FAQs or social networks). This dynamism is also strengthened by an important online community, which intends to raise the user’s trust. (suite…)

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11/08/2014