Lire la suite à propos de l’article The rise of Live Shopping in China
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The rise of Live Shopping in China

  What does Live Shopping represent ? Live Shopping, also referred to as streaming commerce represents a new approach to online retail where brands collaborate with influencers to host live video sessions showcasing various products. These live streams allow consumers to interact directly with people and make purchases in real…

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Lire la suite à propos de l’article Estée Lauder revolutionizes make-up for the visually impaired thanks to AI
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Estée Lauder revolutionizes make-up for the visually impaired thanks to AI

The cosmetics giant Estée Lauder Companies (ELC) launched in January 2023 the first voice-controlled make-up assistant for the visually impaired. The Voice-Enabled Make-up Assistant (VMA) mobile app is based on AI and augmented reality.  The innovative VMA beauty application makes it easier for visually impaired people to apply make-up and…

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The challenges and threats of E-commerce in the Cosmetic industry

About 2500 euros are spent individually by French women in a year, and they spend more than 15 minutes daily doing their makeup and applying face care products. Cosmetics… an important and essential part of most women's life. But, to purchase such products, customers need to try them first. Buying…

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