Most of the web browsers offer their users the possibility to indicate the website they surf on which they don’t wish to be tracked.
What is tracking?
At each website connection, our machine sends information: our IP address, the version of our browser and eventually the URL of the page that led us there.
This allows webmasters to know the rate of traffic of their site, the geographical position of the Internet users, the version of the operating system and many more details…
Tracking gave birth to Ad tracking. The users’ data (such as the topics of the visited websites) are collected and analyzed. The aim is to provide an as targeted as possible ad in order to make the user click on. In fact, the income generated by advertising depends on the number of hits on the advertisements.
Nowadays browsers offer anti-tracking option. If activated, the browser informs the websites that the user do not want to be followed. However, nothing forces the websites to respect the choice of the users: there are no legal rules. They are therefore free to continue their data collection.
The “do not track” option is usually checked immediately. However, if you want to be sure, just go to the browser options and seek the tab called “advanced” (IE) or “confidentiality” (Firefox) tab.