ALDI, un supermarché de Hard-discount allemand, met le pied dans le marché chinois

Aldi a annoncé son entrée dans le marché chinois le 2 mars 2017. Le média allemand « Handelsblatt » a nommé cet événement ‘Aldibaba’ qui est une contraction des noms Aldi et Alibaba. Plutôt que d’installer des magasins physiques, la firme allemande a préféré se positionner sur la voie de l'e-commerce en…

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How to create a successful Free-to-play game ?

Let's talk about the different modes of playing online nowadays. there are essentially two main modes : The Pay-to-play system “P2P” Applied to an online game where the user must pay to use the game. Many online games are paying. This is the case of some of the most well-known video…

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e-Cinema: yes, it’s real !

e-Cinema: yes, it’s real !   Everybody (or almost everybody) knows what “cinema” is. We generally use that word to talk about the fact to go to the theater and watch a movie, even so it is mainly an art: the “Seventh art”.   Ok but what’s e-Cinema? Does that mean…

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Better access to online music in Europe?

While aiming at better access to online music in Europe ,the Council of the European Union and the European Parliament adopted a new directive on collective management of copyright and multi-territorial licensing of rights in musical works for online use in the single market. The Directive was published on 20 March 2014 in the EU Official Journal. It entered into force on 9 April 2014 and Members States have to transpose the Directive into domestic law by 10 April 2016 at the latest.
The directive:
At this time, a lot of websites forbid consumers to download music or eBooks if they don’t live in the country where the website is based. This is legal. Protection of an author’s rights is often given as a reason. This is the case for La Fnac or Amazon. This situation hinders the realization of a real single market. The aim of the directive is to improve management of copyright and cross-border licensing of online music. Online retailers and music streaming services won’t have to obtain a copyright license in every EU member state. With this new legal framework, they will be able to get them from collective management organizations which work across borders.  Concerning authors, it will ensure that their rights are better protected and their royalties paid more quickly. (suite…)

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Shazam attacks the world of fashion

  Nowadays the majority of Internet users buy clothes without turning to the technology. In the next months, we could see arriving tools allowing us to improve and to facilitate the identification of products.   Source photo : http://madame.lefigaro.fr/   We are going to be interested in the changes of…

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