Apple is often perceived as a non environment-friendly firm. In fact, among all the trends that Apple surfs on, ecology wasn’t as much used as a topic as right now. It is time for the company to catch up with the “green trend”.
While the iPhone 5 benefited from a huge advertisment campaign the new iPod and iPod Touch were launched with bigger discretion and less noise in the media.
It is quite likely that for this reason Apple decided to test its next-generation greenwashing campain on these particular products.
The new trick consist of manufacturing a biodegradable packaging for the iPod and iTouch Earpods.