For years, digital marketers had access to an enormous amount of information.They could follow users across websites, analyse their browsing habits, show them personalised advertisements and measure almost every interaction.More data. Better targeting. More sales. But there was one problem. Much of this information did not come directly from the…
Facebook now has more than 1.7 billion users worldwide with 1.1 billion users connected every day. And thanks to its massive database, Facebook has created its own advertising system to compete with Google Adwords and Google Adsense. The strength of Facebook is undoubtedly its database and therefore for brands, the…
The market returned to strong growth in the first half of 2016, according to the Observatory for ePub. Mobile, video and program remain the main growth levers. With an annual growth of 6% of investments, the lights are green for the French market of digital advertising during the first half…