Fourth convention of e-commerce: the orientation of the EU

The 14th of November, in a convention co-organized by EMOTA (European multichannel and online trade association) and EDiMA (European digital media association), many important representatives of e-commerce have treated subjects about the role of e-commerce in the near future. Among these, M Pat Rabbitte,  Irish minister of telecommunications, M Krawczyk, senior director and counsel government Relations Europe from EBay, Marisa Jimenez, from Google’s European privacy policy counsel ; and so many others.

The morning: The EU vision, the next steps of e-commerce
 E-commerce has been detected by Europe policymakers. M Rabbitte stressed this again a few weeks before the Irish presidency of the commission. Indeed, with sustainable development, resolution of the actual crisis, and employment issues, ICT, especially e-commerce for the second and the third goal, seems to be the solution. As a matter of fact, he emphasized the main points which were discussed in the convention: Regulation, cross-border e-commerce and banking transactions, data protection and consumers’ confidence.
The next speakers all agreed about more federalization, improving consumer’s confidence, more harmonization… but still in the way of community, consumer as business (e.g. the invitation of Pierre Delsaux, for proposals from professionals about cross-border delivering). Contrary to the other alliances, EU remains divided by the language of course, but more important, divided about the digital offer, and legislation (Making less transparent and difficult to understand cross-border operations and a lack of confidence). According to all of them, that’s already too much, that’s why EU needs to look at the same direction: Harmonization, transparency, improvement of payment security and regulation accompanied with dialog were the three keywords of the Europe’s orientation about e-commerce.
The afternoon: The problems of cross-border e-commerce, payment and data protection

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