Apple is both a genius and a disappointment. Indeed, it has shown over decades some amazing improvements over the world’s IT marketing. The « Apple addict » term has not been invented for no reasons. However, Apple still suffers from many criticisms. One of the most argued concerns the recent lack of innovation and, in correlation with the death of Steve Jobs, the loss of an « Apple Spirit ». In this context, is the Apple Watch worth it ? (suite…)