PC sales are retracting for the first time in twenty years. Aside from the web bubble of 2000, never has the flagship of the numeric economy been threatened economically. Until now, everything was made for the PC : software were studied for PC screens with PC calculation power and hardware were made to enhance PC like devices.
Big companies such as HP and Dell which have no great product in the mobile economy are starting to scare investors. In the e-economy, an economy growing as fast as China, some of the biggest companies in danger at the same time is something new. In a sector where any accelerating technique is considered a breakthrough and adopted instantly, a constant acceleration of the market is indeed what we can expect. For this very reason, the leaders of this market, the companies having the most important growths are trying to keep their startup spirit. All those companies acquire a few startups every year, they all possess incubators and have an eye on every lab in the world. Facebook which was created in 2004 has already been threatened a few times to become out of date.
The first one to think PC wasn’t the only element in the new economy was Steve Jobs. It really is with the new spirit brought by him to Apple that the interests have shifted from PC to cloud computing and mobile devices. Every new way of making business for the numeric world has its thinking patterns. Before 2000, everything was software. It had to be compatible with windows and to come with a CD. After that, more and more programs had to use the web.
The vision experts have about technology is considered a joke five years later. In this world, predicting the future is getting difficult, cycles are accelerating, consumers can switch more and more rapidly from a supplier to another. We are approaching in the real economy what is happening on financial markets. Trades are being made at the scale of the nanosecond, the technology is trying really hard to make this a tenth of a nanosecond problem.
But this trend isn’t going smoothly in finance: almost every bug results in a few million dollars problem. Will we have the same outcomes in the real economy? With a constant acceleration, can there be big companies? Will big companies be the only form of business? Is there going to be absolutely no change at all in the end?