PrestaShop CMS : The free French solution to start e-commerce

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A young but dynamic solution

Launched in 2007, PrestaShop counts more than 250 000 websites of e-commerce, among which 50 000 online shops active in France, which represents more than a quarter of the French retail websites. The solution is mainly used by SME, but it begins to seduce more and more major accounts like SFR, or other medium-sized actors, such as B’TWIN and Automobiles Citroën.

A cloud version and a downloadable version

Just like WordPress, PrestaShop is proposed in the framework of a free of charge downloadable application, based on a LAMP server (Apache, MySQL and PHP). It is easy to find a hosting for the configuration at a low price. The system of e-commerce is also proposed in cloud mode, available since the beginning of 2015. This type is equivalent to the one that a trader can settle on his Web, hosting with the version one – premise.

In both cases, PrestaShop is free. The business model of PrestaShop is based on the sale of extensions and themes, the packs of tickets of support and the domain names.

A new version: PrestaShop 1.7

On March 29th of this year, PrestaShop launched its new simpler and more successful version 1.7. A new dynamic guide to accompany the trader in the creation of a web shop was created. In the same logic, the interface of configuration of product sheets was melted again. Always for the back side office, the console of management of plugins was cut in three tabs, to reach respectively the settled extensions, the available updates or the installation of new extensions.

Concerning the front office, PrestaShop 1.7 integrated product sheets, which aim to be more intuitive, and a tunnel of conversion ergonomically worked again. For agencies, this new version is also delivered with the new tool of creation of a personalised theme (baptised Starter Theme).

A propos de Mourad LAHMER

Étudiant en Master 2 Commerce Électronique au sein de l’Université de Strasbourg, titulaire d’un M2 en Finance Participative au sein de l’Université de Strasbourg et d’un M2 en Marketing à l’IAE de Dijon, avec une expérience professionnelle de 11 ans, vivement intéresse par l’économie participative.

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