This might seem like the title of the next big hit spy novel. Unfortunately, it is not. Three major UK stores are testing beacon technology installed in mannequins. This has for its main purpose to give nearby customers information on what the mannequin is wearing but also gives the shop information on the customers.
VMBeacon technology used in the mannequins comes from Iconeme, a tech and design company. The app developed will alert users who are near the mannequin (at least 50 m) via Bluetooth what clothes are on offer or what the mannequin is wearing. (suite…)