Harley Davidson: a project named "LiveWire"

The legendary Wisconsin firm, Harley Davidson, is known for its loud motorcycles. During all the well-known gatherings of the famous motorcycle brand, the sound of the bike dominates the show. On June 19th, the firm presented “LiveWire”, an electric motorcycle, revolutionizing the brand. Is this a myth or a legendary technology?
 

The “LiveWire” project was launched by Harley Davidson in the United States. As the motorcycle is known for its noise, developers hesitated to install a different sound system. A motorcycle without noise is an unusual approach for loyal customers of the internationally known brand. In proposing this, Harley Davidson offers the interested customers to test the prototype and give their own opinion on the motorcycle. At the moment, the “LiveWire” tour is taking place in the United States before coming in Europe in 2015. Customer experiences are noted and are collected to feed the development of the electric bike. (suite…)

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Harley-Davidson stood in the way of Apple branding their new “Lightning” connector… not for long.

Harley-Davidson stood in the way of Apple branding their new “Lightning” connector… not for long.

Source : http://manolchev.com/blog

Apple can use the name “Lightning” for its new iPhone, iPad and iPod connector, but that’s because the company acquired the rights from an unlikely place: motorcycle maker Harley-Davidson.
The acquisition showed up in a European trademark filing, and gives both companies the right to use the term. The trademark covers items such as electrical parts for motorcycles, helmets and turn signals, along with items that aren’t usually associated with motorcycles like computer games, televisions, and eye glasses.
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