Influencers in politics: a new force in the 2024 U.S. Election

Influencers, once primarily known for sharing lifestyle advice, funny memes, or viral challenges, have quickly become powerful figures in shaping how people think about politics, especially among younger generations. More and more people, especially younger voters, are turning to platforms like TikTok, Instagram, and YouTube to get their news. Political…

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La communication digitale en BtoB

Nous ne pouvons pas nier l’importance du marché du BtoB (Business to Business). En effet, d’après le site Internet mybtob.fr, il représente 50% du commerce français. Il s’agit d’un marché qui connait une visibilité moins forte que celui du BtoC (Business to Consumer) car il s’adresse à un marché de…

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