On September 9th 2014, Apple presented the iPhone 6 and 6 Plus. Samsung tackled with a series of commercials, mocking the company’s lack of innovation. Just another addition to the precedent “war” of patent infringement between them. The legal dispute began in the US. Then spread over Europe and the rest of the world. 
The patent infringement fight
Three years ago, Apple sued Samsung for the first time. Apple claimed that the features and the design of Samsung’s smartphone Galaxy S was infringing Apple’s “utility and design patents”. It is not a secret that Apple has built an identity based on the design and aesthetics of its products. On the other hand, Samsung is the world’s leader in technology. Even though Apple and Samsung are enemies in the courtroom, they are also business partners. Samsung is a supplier of key
components for Apple’s iOS device.
Lawsuits continue to this day
Both Samsung and Apple were sanctioned to pay huge damages to one another in the last three years. A recent jury’s decision condemns Samsung to $119.6M in damages, while Apple to $158,400.
It seems to be an endless dispute, since in June Apple and Samsung said in a joint statement that they have agreed to drop all suits against each other in countries outside the US. Claims are being abandoned in Australia, Japan, South Korea, Germany, Netherlands, the UK, France and Italy. This means that the legal fighting in the US will not come to an end anytime soon.
However, the consumers will have the last word supporting the manufacturer of their preference. Innovation can be the real winner in the Apple Samsung lawsuits.
