Trade tweets for treats with Kellogg’s Tweet Shop
If celebrities can earn thousands of dollars for tweeting about a company, why should we do it for free? Well, with Kellogg’s ephemeral tweet shop, people can at least get a bag of crisps for doing the same.
In fact, from September 20th to September 28th, Kellogg’s opened the world’s first “tweet shop” in Soho, London, to launch its latest Special K range of Cracker Crisps, where people can pay for food with social currency.
It means that, people entering this shop, can choose between the 3 tweets on the tweet menu, or create their own (and of course) “positive” tweet and send them to their followers, adding the hash tag #tweetshop in exchange for a free bag of crisps.
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11/01/2013