Data Protection

Harvesting data and selling profiles : the shadowy world of Data Brokers

Harvesting data and selling profiles : the shadowy world of Data Brokers Acxiom, Experian, Epsilon, CoreLogic, Datalogix and PeekYou, those are companies whose names are vastly unknown to the general population. But for those companies, the general population has very little secrets. They are called data or information brokers, and…

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02/10/2022
AI / artificial intelligence / Compliance / confidentialité / Données personnelles / E-marketing

Fingerprinting, a frightening new tool of targeted advertising 

Fingerprinting, a frightening new tool of targeted advertising    Once the flagship technology of targeted advertising, third-party cookies are disappearing. The targeted advertising industry is now turning to more sophisticated techniques, most notably fingerprinting.   Metadata, a new fuel for targeted advertising “Fingerprinting” is a technique used to uniquely identify…

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28/09/2022