You are currently viewing Easter Egg Hunt 2.0: The Digital Invasion


This Easter long weekend, children had a choice beyond the traditional hunt for eggs in grandma’s garden: a digital Easter egg hunt. This new trend, which has been developing in recent years, offers a playful and interactive alternative to the classic egg hunt.

From Traditional Treasure Hunt to Virtual Chase

Take the example of the Mont-Dore commune, which organized an Easter egg hunt using QR codes. Participants, armed with their smartphones, had to scan codes hidden around town to find clues leading to the chocolate eggs.

Other initiatives, like the Macadam app in Toulouse, offer a large-scale virtual egg hunt. Participants can win prizes like money and gift cards by “capturing” virtual eggs scattered throughout the city.

The Advantages of the Digital Egg Hunt

  • No Geographical Limits: Unlike the traditional hunt restricted by physical space, the digital egg hunt allows participation from anywhere, be it home, the backyard, or even on vacation.
  • Accessibility for All: People with limited mobility or large families can also join the fun of the digital egg hunt.
  • Educational and Playful: Organizers can integrate educational questions or interactive games into the digital egg hunt, allowing children to learn while they play.
  • Promotes Physical Activity: Some apps, like Macadam, encourage participants to move around to find virtual eggs, promoting physical activity and exploration of the city.
  • Embraces the Digital Age: The digital egg hunt is a way to adapt to new technologies and offer children activities that resonate with their era.

Challenges of the Digital Egg Hunt

  • Cost and Infrastructure:
  • Implementing a digital egg hunt can be expensive, requiring adequate technological infrastructure, such as servers, software, and mobile applications.
    This can be a barrier for small communities or organizations with limited resources.
    Screen Time and Health:
  • Increased screen time associated with digital egg hunts raises concerns about its impact on children’s mental and physical health.
    Excessive screen time can lead to issues such as obesity, sleep deprivation, and decreased social interaction.
    Digital Exclusion:
  • The digital divide can exclude participants who lack access to devices, reliable internet connection, or technological know-how.
    This can exacerbate social inequalities and limit participation in community activities.

Impact on Tradition and Future Prospects

The digital egg hunt does not necessarily signal the end of the traditional practice. It can be a complementary alternative, offering a different and enriching experience. The future of the egg hunt likely lies in a balance between tradition and innovation, catering to the expectations and needs of new generations while preserving the magic and essence of this ancestral tradition.


The digital egg hunt presents both opportunities and challenges for the future of Easter traditions. By finding a balance between innovation and tradition, and addressing concerns related to cost, health, and inclusion, we can ensure that this beloved activity continues to bring joy and excitement to children for generations to come.

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A propos de Lina MALIK

Etudiante en Master 2 Droit de l'économie numérique. J'écris un dossier technique sur "la transformation digitale du secteur public : vers une souveraineté française et européenne".

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