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With the rapid rise of e-commerce, traditional commerce in Morocco is facing a major transformation. It has become increasingly easy for consumers to purchase goods and services online, which has had a significant impact on traditional commerce in the country. E-commerce is not only changing the way people shop, but also transforming the economic landscape of Morocco.

This article provides an overview of the impact of e-commerce on traditional commerce in Morocco and its effects on local businesses, as well as its potential to create new economic opportunities

With the emergence of e-commerce in Morocco, businesses and job opportunities have been revolutionized. The digital economy has opened up many new opportunities for businesses to reach a wider customer base and for jobseekers to find more specialized positions.

E-commerce has had a profound impact on the Moroccan market, with online marketplaces providing a platform for businesses to showcase their products and services. This has allowed businesses to expand their reach, while creating new job opportunities in areas such as marketing, customer service and technology. In addition, it has also allowed small businesses to compete with large companies such as: (JUMIA, AMAZON, ALIBABA…) by giving them access to the same resources available in the digital world.

E-commerce allows businesses to reach a much wider audience than they could with a physical store. Indeed, with an online store, Moroccan businesses can reach customers all over the world, without being limited by geographical boundaries. This allows businesses to grow faster, increase sales and create new jobs.

In addition, e-commerce facilitates access to the global market for small Moroccan businesses. Small businesses often lack the resources to expand into the international market. However, with an online store, these businesses can reach customers around the world, which can transform their business and give them a competitive advantage in local markets.

E-commerce also has advantages for Moroccan consumers. Shoppers can easily access a wide selection of products, compare prices and purchase high-quality products online. This allows them to save time and money by avoiding trips to the store.

However, e-commerce also has some negative effects on the Moroccan economy. Indeed, the increase in online commerce can lead to a reduction in jobs in the traditional sector, such as physical stores and shopping centres. It is therefore important to find a balance between the advantages and disadvantages of e-commerce to ensure a balanced economic development.

In conclusion, e-commerce is transforming the Moroccan economy by providing new opportunities for businesses, facilitating access to the international market for small businesses, and offering consumers a wider choice of products at competitive prices. However, it is important to ensure that the benefits do not undermine the traditional economy and that economic development remains balanced.

Sources:

https://aliwiss.com/ecommerce-maroc/ 

https://naps.ma/blog/le-e-commerce-au-maroc/ 

https://medias24.com/2022/05/26/e-commerce-le-maroc-peut-et-doit-mieux-faire/ 

A propos de Soufiane KARYM

Etudiant en Master (M2) E-Commerce à l'université de Strasbourg

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