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Cultural identity is part of a person’s selfconception and self-perception, that is strongly linked to his nationality, and today also linked to a digital identity or digital life, which allows characterizing tastes and habits. The current situation gives inventiveness to local production and local consumption. It is obvious and necessary, that local tourism plays an essential role in the economic challenge of countries and territories. Ethnicity, religion, social class, generation, and the locality of a social group with are cultural distinctions that are present in the digital space.

How many accounts can a person have, and how does that analyze culture identifies? Which consequence is known in another culture? Does the person relate the social networks or the tools of communication? What is the image that I give to people on the Internet of my culture? What is the use of the Internet as a means of cultural exchange?

These are all questions that refer to a person’s cultural identity and their desire to learn about other cultures, compared to the relationship that exists in the context of everyday ecommerce and is almost defensible for some and going to the speed of light. Cultural diversity can be acquired today without leaving home, generating new challenges of analysis and which may or may not be perceived by AI. That produces different changes in the individual and in his development staff.

A propos de Claudia Tapias