achat en ligne / B2C / Digital economy / E-commerce / Marketing / Stratégie / webmarketing

How to start your e-business in dropshipping ?

You want to start an e-commerce without investing in a stock? You might be interested in dropshipping. This mode of distribution consists in selling products of a supplier and letting him deliver the buyers directly. The business model of dropshiping The principle is simple, you expose on your site a…

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22/09/2017
Bad buzz / Général / social media

The great marketing of Mikado Stick

The brand Mikado created a great buzz in 2015 with the promotion of Mikado Stick. This product is simply a Mikado without chocolate (while if a customer buys Mikado this is actually for the chocolate). With this advertising campaign, the company clearly created a big buzz out of a bad…

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22/09/2017