315 million Europeans use the internet every day. A Digital Single Market can create up to €415 billion in additional growth, hundreds of thousands of new jobs and a vibrant knowledge-based society.
The Digital Single Market strategy (DSM) adopted on May 6, 2015, “aims to open up digital opportunities for people and business and enhance Europe’s position as a world leader in the digital economy”.
The internet and digital technologies are changing our societies. However, there always exist barriers to the online consumption of goods and services between member countries. Governments cannot fully benefit from digital tools developed by digital companies and start-ups.
Despite a roadmap commutes every member state, in accordance with the “Junker plant” from the E.U. commission, there is still great disparity between the policies instilled by states. We will take the example of the France, Germany and the attempts to analyze their visions of the digital market considering their strengths and weaknesses. We will attempt to analyze the French, German and U.K.’s visions of the digital market considering their own strengths and weaknesses.
Vision of the European Commission about the DSM
This plan — which is a priority for the EU executive over the next few years — is intended to ensure Europe not falling behind internationally in the internet age. The DSM strategy highlights three pillars:
• Better online access to digital goods and services: Helping to make the EU’s digital world a seamless and level marketplace to buy and sell.
• An environment where digital networks and services can prosper : Designing rules which match the pace of technology and support infrastructure development. (Improving spectrum coordination; creating incentives for investment in high-speed broadband; ensuring a level playing field for all market players; creating an institutional framework).
• Digital as a driver for growth: This requires investment in ICT infrastructures to launch a European cloud initiative, to develop interoperability areas like health, transport, planning and energy, to connect business registers across Europe and finally to develop better digital skills for citizens.
France VS Germany VS the UK
The Digital Economy and Society Index (DESI) is a composite index developed by the European Commission (DG CNECT) to assess the development of EU countries towards a digital economy and society. It aggregates a set of relevant indicators structured around 5 dimensions:
• Human Capital
• Use of Internet
• Integration of Digital Technology
• Digital Public Services.
France ranks 15th out of 28 EU Member States.
Germany ranks 10th out of 28 EU Member States.
United Kingdom ranks 6th out of 28 EU Member States.
As Europe’s engine, our country is not left to the integration of ICT and is exemplary for several years. However, just like its European neighbours, France is crossed by deep technological changes. France must deal with technological transformations but also with the way to create innovation that is henceforth cross-sectoral.
Fortunately, France can count on strong partnerships with its neighbours, particularly in the context of the digital agenda for Europe
The European Cluster Observatory is a single access point for statistical information, analysis and mapping of clusters policy in Europe. His objective is to help Member States and regions in designing smart specialisation and cluster strategies to assist companies in developing new, globally competitive advantages in emerging industries through clusters.
France, Germany and UK have common assets include:
• Advanced packaging
• Blue Growth Industries
• Creative Industries (France=”Industrie du future”) (Germany=”Industry 4.0″)
• Digital Industries
• Experience Industries
• Mobility technologies
As we established in our analyse, the differences in digital maturity and potential for disruption among industries is consistent between France, Germany, and the U.K
If France wants to catch up its delay to its neighbours, it is imperative to draw a line on existing business models and turn to the Anglo-Saxon model. The digital business must joint the digital and physical worlds. The convergence of people, business and things will disrupt existing business models.
To succeed, leaders of tomorrow will have to leave their comfort zone and think differently. According to Gartner, they will have to make technological monitoring, reviewing supply chains, process real-time risk and create a “digital desire” that offers compelling business reasons for taking action.
Analyste et Veilleur Stratégique
En cours de spécialisation en E-business et Webmarketing.
Etudiant en Master 2 “Commerce Electronique” (Université de Strasbourg) et titulaire d’un Master 2 “Marketing, Gestion Relation Client, Développement d’affaires”.