Klout, Peerindex, Empire avenue are now recognized in the world of online reputation. But what is about?
This is an index between 1 and 100 measuring the online influence of an internet user through various social platforms like Facebook, Twitter, Linkedin. The index is calculated based on the number of retweets and mentions on twitter, the number of comments, “likes” and posts on Facebook and Linkedin.
The final score is calculated based on three indicators:
- True reach (the number of people that the internet user touches)
- Amplification (the influence that the internet user has on its people)
- Network impact (the influence of people in its network
- Empire Avenue
This website allows knowing the value of a profile according to its influence on blogs and social networks. Unlike Klout, Empire Avenue operates as a marketplace where the user (internet user or brand) can buy or sell a part of the capital of another one.
In other words, Empire Avenue suggests some Internet users on which to invest.
This is the European Klout. Indeed, it’s the same business model than Klout.
The main objective of these tools is to measure its online reputation, but as it’s the case with social networks, they tend to cause addiction.
Indeed, people spend a lot of time online in order to improve more and more their score.
However, these measurement tools of influence raise some questions about the way the score is determined, what they measure (influence or activity).
Moreover, Klout would like that people in a few years put their Klout score on their resume to land a sweet job.
So, do we have to fear this social scoring?
For more information about these tools, check them online: