Pinterest Launches Promoted Pins
Following the trend of paid advertisement where most social media are heading to, Pinterest first announced their plans plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.
Some of the brands that are testing the promoted pins Pinterest is offering, include:
The ABC Family, Banana Republic, Expedia.com, Gap, General Mills, Kraft, Lululemon Athletica, Nestle – Purina, Dreyer’s/Edy’s Ice Cream, Nespresso, Old Navy, Target, Walt Disney Parks and Resorts and Ziploc. (suite…)