Marketing Digital : conseils pour définir une stratégie efficace

Mettre en place une stratégie digitale pour une entreprise est une étape primordiale pour le développement et le déploiement de son activité sur le web. Quand une entreprise décide d’être vue et reconnue par un public ciblé sur le web, elle a besoin de connaitre quelles influences aura sa stratégie sur sa propre organisation. Comment définira-t-elle donc sa stratégie marketing digital ? Quels sont les objectifs qu’elle devra se fixer pour le déploiement de sa stratégie de communication sur Internet ? (suite…)

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Seoul: on the top of Smart Cities

  Smart cities are connected cities: their urban areas are planned to evolve with the information technologies, the ” Internet of Things” and environmental concerns.   PUBLIC POLICY The Basic Strategic Plan for Informatization of Seoul Metropolitan City published online in 2015 highlights three perspectives for the city: technological, social and political.…

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The surprising properties of smart concrete

Concrete is everywhere around us, it goes into the construction of ¾ of our houses. In CERIB, the Centre for Studies and Research of the Concrete Industry, a hundred engineers and researchers working to improve its properties, but they are not the only innovation in the field.
In today’s inner cities, the concrete architecture represents pollution and gray, but the concrete inventions could change that. It could become bright, durable and acquire new properties. Transform the public impression through innovative concrete spaces, this is the goal of researchers from the University of Kassel in Germany: the benches can reflect light to see better at night, the tunnel could be light to improve safety and the quayside may be reflective to better guide passengers…
The initial project, which brought together researchers from the university, was to develop a concrete that reflected light. Thus is born the first building material both reflective and non-flammable, since the duo filled ideas. To test and put into practice, the researchers created an interdisciplinary laboratory at the University of Kassel. Their goal is the development of cheap high-tech materials; that is to say, give a new functionality to simple and familiar materials such as wood, paper, stone or concrete.
Concrete is composed of cement, water, sand and gravel. On mixing these four elements concrete is obtained. You can add a variety of ingredients to this basic recipe, such as dyes or so to make reflective glass beads concrete. These beads are used to reflect the light and spread them evenly over the surface; the team developed a special form. Researchers still need a formwork for pouring the concrete into it, because it is liquid at first. (suite…)

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