Big Data / Business / consumers / E-commerce / E-marketing / google search / ranking / search engine advertising / search engine marketing / search engine optimization

Search Engine Marketing : Master the ranking rules of world’s biggest ladder

  Any online business that reaches for success has to take up visibility on the web. Not only your product/service has to be desired, but you also need to ensure your offer meets the consumers. In a context of worlwide use of search engines, a specifically targeted marketing has emerged,…

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13/12/2017
Google / Mobile / Moteur de recherche / Référencement / SEA / SEM / SEO

Mobile-first Indexing : Google gives priority to mobile

It's not a surprise, since the mobile devices exceeded desktop in term of search and browsing, it's completely logical that Google favors the mobile devices with its future "Mobile-First" index, which is in test at the moment and should be launched by a few months. Explanations. To understand the new…

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12/04/2017
Données personnelles / E-actualité / Moteur de recherche / Union européenne

Bing and Ask implement the “right to be forgotten”

On May 13, 2014, the European Court of Justice’s (ECJ) ruled against Google, imposing the implementation of the “right to be forgotten”. Since June 26, 2014, Google has begun dereferencing web pages at the request of its users. It is now the turn of other search engines to comply with the new European rule.
 

BUSCADOSource image : http://upload.wikimedia.org/wikipedia/commons/b/bb/BUSCADO.jpg

Though they have taken their time, the search engines Bing and Ask have decided to follow Google’s lead in enforcing the right to be forgotten. The implementation of this right by Ask and Bing ensues from users’ requests to have damaging content dereferenced by these search engines as well as Google. This controversial right was obviously meant to be applied by all search engines with a commercial activity in the EU. (suite…)

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31/07/2014
E-actualité

Après l’échec du partenariat Yahoo/Microsoft, un tandem Yahoo/Facebook pour la création d’un search engine ?

Selon The Sunday Telegraph, des discussions seraient en cours entre Yahoo et Facebook concernant la création d’un nouveau moteur de recherche pour le célèbre réseau social.

Source : lesnumeriques.com

Les deux géants de l’Internet ont déjà eu l’occasion par le passé de travailler ensemble sur de petits projets, telle que l’intégration de Yahoo dans Facebook et vice versa.
Facebook n’a jamais caché le fait de vouloir améliorer son moteur de recherche, Mark Zuckerberg estimant que le réseau social est positionné de manière susceptible à répondre aux questions des utilisateurs. Elargir son champ d’expertise aux moteurs de recherche permettrait peut-être à Facebook de pérenniser un peu plus longtemps sa position de force en se rendant multitâche, mais aussi de cibler davantage ses publicités…
(suite…)

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23/11/2012