Comment Netflix vous fidélise ?

Vous êtes accros à Netflix ? Vous ne pouvez plus vous en passer ? Vos données personnelles y sont pour quelque choses. Netflix les exploite pour personnaliser son offre et vous fidéliser. (suite…)

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The secret of cross-border electronic commerce in China

China’s e-commerce industry has been booming in recent years, with companies like Alibaba group holding Ltd and JD.com Inc benefiting from a rising middle class with more disposable income. Everyone wants to share a piece of this giant cross-border e-commerce pie, so therefore more and more new Chinese companies start doing their business by different ways. Then let’s come to the analyst part of Chinese cross-border e-commerce. (suite…)

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How can we explain the rise of the sharing economy ?

With the emergence of the new technologies and the economic crisis that we know since the early 2000s, has emerged alternative forms of work organization. From now on, everyone can share its goods, its space or its tools : thus we talk about « sharing economy ». Several factors can…

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Who Will Have The Propriety of The Content We Bought Online Once We’ll Be Dead?

Who Will Have The Propriety of the Content We Bought Online Once We’ll Be Dead? This question may sound a little bit creepy, because no one wants to think about the light at the end of the tunnel, but it is anyway one question that we’ll have to ask to…

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