By the end of September, Google will stop advertising apps and games that offer in-app purchases as free. This is coming at the request of the European Commission which gave a series of guidelines developers and app stores should follow.

 
In order to stop unwanted in-app purchases, the Commission asked that any application or game advertised as free should not mislead the consumer about their true costs. Especially games should make it clear how payments are made and not directly ask children to make purchases. Apps should also provide an email address for consumers who have questions or any complain. (suite…)