According to the industrialist Henry Ford, “The two most important things in any company do not appear in its balance sheet: its reputation and its people”.
The e-reputation, also called web-reputation, online reputation or digital reputation on the Web, can be defined as the set of information that can be found on the Internet and social networks about a person whether famous or not, a company, a brand, a product or service. It may be positive but also negative. (suite…)