L'économie du partage et la numérisation

Au cours de ces dernières années, l’économie du partage émerge rapidement à l'échelle mondiale avec notamment Uber, Airbnb qui s'intègrent dans la vie quotidienne de la population à une vitesse inimaginable. L’économie du partage est un système où les échanges des affaires est réalisé directement entre les particuliers. Cet échange…

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INCREASE CONVERSION RATE WITH BEHAVIORAL MARKETING

You have just done a search on the web. You have sailed on a travel site, selling toys for children, fashion etc ... What is not surprising to see on all other sites now viewed small inserts presenting the products seen or other similar.  Sometimes you will even receive emails…

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Generate leads with co-registration

The co-registration first became known in the United States and then began to develop in 2005, elsewhere in the world. Efficient and inexpensive, it allows advertisers to easily collect opt-in e-mail addresses. What is Co-registration? Co-registration is an Internet marketing technique that consists of collecting shared e-mail addresses between a…

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"Touched-up Photography"

In France, the law of January 26, 2016, imposes the obligation to affix the mention "photo retouched" or "touched-up photography" on the advertisements, in order to inform the public that the appearance of the model has been altered thanks to software.   A framing of photographs of retouched body images The…

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Le pari gagnant de la stratégie marketing OnePlus

En décembre 2013, naît l'entreprise chinoise OnePlus basée à Schenzen qui conçoit, développe et vend des smartphones et autres accessoires liés. Comment cette start-up a su percer dans le domaine de la vente de smartphones haut de gamme sur un marché concurrentiel dominé par les mastodontes Apple et Samsung ?…

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Can We Legally Reproduce the General Terms and Conditions of Sale without Impunity?

The main purpose of the General Terms and Conditions of Sale (GTS) is to inform the consumer about his rights regarding the terms and conditions of its online purchases. The general conditions of sale of a website are specific to the e-commerce platform. Many mentions are personalized according to the…

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