Actualité / Advertising / Budget publicitaire / Data / e-publicité / Facebook / Google / publicité / Stratégie / Trafic

Facebook's strategy to compete with Google in online advertising

Facebook now has more than 1.7 billion users worldwide with 1.1 billion users connected every day. And thanks to its massive database, Facebook has created its own advertising system to compete with Google Adwords and Google Adsense. The strength of Facebook is undoubtedly its database and therefore for brands, the…

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11/09/2017
Advertising / E-marketing / Général / publicité / SEA

E-Pub in France, a growth of 6% in first half 2016

The market returned to strong growth in the first half of 2016, according to the Observatory for ePub. Mobile, video and program remain the main growth levers. With an annual growth of 6% of investments, the lights are green for the French market of digital advertising during the first half…

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09/09/2016