Étiqueté : advertising

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Quand les marques nous donnent des leçons…

En janvier dernier, la célèbre marque de produits masculins Gillette a créé une polémique en lançant sa dernière campagne publicitaire dénonçant la « masculinité toxique ».

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When Lexus revolutionizes the world of advertising due to Artificial Intelligence

Using the Artificial Intelligence (IA) IBM Watson Specially trained, the Lexus manufacturer has made the world’s first advertising scripted by artificial intelligence. A script entirely written by an artificial intelligence. For the Launch of...

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Sur quel média social est-il essentiel de faire de la publicité ?

La réponse est simple, sur le média social qui apporte le plus de circulation. Et sur le marché des médias sociaux, une entreprise en particulier domine de façon outrageuse ses concurrents, Facebook. Nous pouvons...

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A substantial European Commission’s fine looming over Google

Android’s dominant position on the market helped Google to abuse and to promote their own services and apps, while imposing severe conditions over mobile network operators and manufacturers and thus, brushing aside competitors’ solutions....

Behavioral retargeting 0

Behavioral retargeting

Since the beginning of internet, many ways have been found in order to incite net users to buy online. But recently, a new method has appeared: retargeting.