Catégorie : marketing mobile

0

actualité / artificial intelligence / Digital economy / Gafa / Google / Intelligence artificielle / Internet / iphone 7 / Marketing / marketing mobile / Mobile / nouvelle technologie / NTIC / numérique / Samsung / Smart device / Smartphone / Technologie / technology

Google Pixel : The new competition against Samsung and Apple

On the 4th October in San Francisco, Google introduced its new smartphones, Google Pixel and Pixel XL. The message coming from this presentation is that Google stops the commercialisation of the Nexus device and replaces...

0

actualité / advertising / Community management / consum'actors / consumers / Digital economy / E-marketing / e-publicité / Economie Collaborative / Général / Marketing / marketing mobile / Médias / nouvelle économie / Référencement / SEM / SEO / Technologie / Web / webmarketing

The e-marketing: Adaptation of the Marketing to the Technology

The evolution of the market share of the internet in investments in advertising was at the origin of new concepts of marketing. The specificities of Web are not necessarily ideal for the older concepts...