Founded in 2012 in Nigeria, JUMIA is a Marketplace created by AFRICA INTERNET GROUP, a Nigerian group owned by Milicom, MTN and the German giant Rocket Internet. JUMIA experienced rapid growth, expanding its operations over twenty African countries and in several specialities in addition to its Generalist Marketplace: jumia food,…
Instagram et Snapchat cumulent, à eux deux, plus de 673 millions d’utilisateurs actifs par jour. Lancées par Snapchat, il y a 4 ans, les stories permettent le partage éphémère de photos ou vidéos, d’une durée maximum de 5 à 15 secondes. Cette pratique a conquis plus de 200 millions…
In just a few years, chatbots have become the indispensable tool for companies to strengthen the bond with their customers and to attract new ones. Chatbots are everywhere; from customer service to virtual recruitment assistants. Now, they are part of our daily lives. What is a chatbot? It is a computer…
The past years, Big Data has grown considerably in volume. A fact literally due to the growth of connected devices owned by individuals. A real headache for companies that must learn to analyze this data whose optimization is now turning to the prescriptive model, a new advance in the commercial opportunities of…
Recently, an intelligent noodle vending machine appears in Shanghai, China. Although this smart machine is still in the testing phase, a widespread concern has already focused on it. Compared with the common beverage vending machine, the noodle vending machine has the similar shape but larger size. During the lunchtime, it…
Any online business that reaches for success has to take up visibility on the web. Not only your product/service has to be desired, but you also need to ensure your offer meets the consumers. In a context of worlwide use of search engines, a specifically targeted marketing has emerged,…
Let’s talk conspiracy Lately a discussion has re-emerged suggesting that Facebook, Google, Instagram and other social medias are eavesdropping on your private conversations via your smartphone’s microphone in order to optimize their ad targeting. You might randomly chat about the latest Bladerunner and soon after you’re shown ads from your local…